Citrus Legal · Notes for brand builders
The Zest: Trademark Blog
Trademark and business law, freshly squeezed. Plain-English takes on protecting the name, the logo, and the deals behind what you are building.
Flat fees are on the services page. Short answers are in the FAQs.
What a trademark attorney costs in 2026: our flat fees, line by line
Read moreHow to trademark a clothing brand: Class 25, the description, and what happens after you file
Read moreHow to trademark a wellness brand that sells products and services
Read moreHow to trademark a skincare or cosmetics brand: Class 3, the description, and the crowded register
Read moreTrademarking a personal training or online coaching brand: Class 41, Class 9 and when Class 44 fits
Read moreHow to trademark a Pilates or yoga studio name
Read moreTrademark every serum, or just the house brand? Product names vs. the brand name for a beauty line
Read moreClass 25 or Class 35? When a clothing brand that sells online needs both, and when it doesn't
Read moreTrademarking a supplement brand: Class 5, the FDA and health-claim names
Read moreWhy nobody owns "Pilates," and what that means for your studio name
Read moreWorkout apps and digital programs: Class 9, 41 or 42?
Read moreYour dress design is not protected, your label is: trademark vs copyright for fashion
Read moreZen, Glow, Vital, Holistic: why common wellness words make weak trademarks
Read more"Glow Serum" and "Clean Beauty Co": why descriptive beauty names get refused and what the options are
Read moreIs LegalZoom Legit for Trademarks? Read the Fine Print, Not the Stars
Read moreCan you own a yoga sequence or a signature class?
Read moreAnother gym has your name in another state: who wins?
Read morePrivate label and white label cosmetics: who owns the trademark when a manufacturer makes your product
Read moreHang tags, neck labels and the front of the shirt: what counts as a trademark specimen for apparel
Read moreMed spa, IV therapy and wellness clinic names: trademarking in Class 44
Read moreTeacher trainings and certified instructors: letting others use your method name without losing it
Read moreSelling to Canada, the UK or the EU? When You Need a Trademark There
Read moreThere's a New Round of Domain Endings. Is Someone Applying for Your Name?
Read moreFitness equipment and accessories brands: Class 28 and the rest
Read moreCollaborations and capsule drops: who owns the trademark when two brands launch together
Read moreDupes on Trial: What the UGG and Lululemon Fights Mean for Small Brands
Read moreTrademarking a wellness retreat name: Classes 41 and 43 and use in commerce
Read moreLash, nail, brow and hair salons: trademarking a salon name in Class 44 and what gets in the way
Read moreMaking or Selling in China? Its New Trademark Law Starts Jan. 1, 2027
Read moreOpening a second location or franchising your studio: what the trademark has to do first
Read moreYour name is the brand: trademarking a trainer's or fitness influencer's personal name
Read moreFiling Your Trademark Abroad Changed on Oct. 1. Here’s the New Madrid Route
Read moreCan you trademark a scent, a color or a bottle shape? Non-traditional marks for beauty products
Read moreJewelry, bags, swim and apparel under one name: picking classes for a fashion brand
Read moreShe Named Her Clothing Line After Her Son. The USPTO Refused It Anyway.
Read moreFrom candles to skincare: expanding a wellness brand without losing your name
Read moreGrip socks, tanks and tote bags: does your studio need Class 25 to sell merch?
Read moreYou Don't Have to Trademark Your Business Name. Here's What Changes If You Do.
Read moreHow to Trademark a Name: The Steps, in Order
Read moreYou Don't Need a Lawyer to File a Trademark. Unless You Live Abroad.
Read moreRun clubs, races and fitness events: trademarking an event name
Read moreThere's No Worldwide Trademark. Here Are the Three Ways to File Abroad.
Read moreYour U.S. Trademark Stops at the Border. You Still Don't Need One in Every Country.
Read moreYour Last Name Isn’t Automatically Yours to Trademark
Read moreIs That Name Trademarked? Where Trademark Rights Show Up, and Where They Don't
Read moreWhat a Trademark Attorney Costs, and Why Nobody Can Give You One Number
Read moreCan You Trademark a Name Someone Else Already Uses? It Depends on Who, for What, and Since When
Read moreYou Can Trademark a Domain Name, but Only If It's Doing a Brand's Job
Read moreA Trademark Can Last Forever. Most of the Work Is Not Letting It Lapse.
Read moreWhat Can Be Trademarked? More Than Names, Fewer Things Than You'd Hope
Read moreBuilt It at Your Day Job? Your Employer Might Own the Brand
Read moreTrademark Infringement Comes Down to One Question: Would Buyers Be Confused?
Read moreWhat a Trademark Attorney Actually Does (and What a Filing Service Can't)
Read moreA Free Trademark Search Catches Exact Matches. Most Conflicts Aren't Exact.
Read moreSame Name, Different Industry: Why Delta Flies Planes and Delta Makes Faucets
Read moreThere's No "Change Three Letters" Rule in Trademark Law
Read moreSomeone Trademarked Your Product Name. Here's What You Can Still Do.
Read moreCan You Trademark a Word? Yes, but You Don't Get the Whole Word
Read moreRebrand Carefully: What X Corp. v. Operation Bluebird Means for Your Old Name
Read moreWhat Is a Trademark? It's Less About the Name and More About What the Name Does
Read moreYour Trademark Attorney Doesn't Have to Be Near You. Here's What to Check Instead.
Read moreYes, You Can Sell a Trademark. You Just Can't Sell It Bare.
Read moreWhat It Costs to Renew a Trademark, Class by Class
Read moreA Trademark Class Is a Filing Category, Not a Fence Around Your Brand
Read moreHow to Trademark a Logo: The Drawing, the Color Choice and the Description
Read moreWhen to Trademark Your Business Name: After You Pick It, Before You Spend on It
Read moreYour LLC Is Not Your Trademark
Read moreTikTok Shop Is Stricter About Trademarks Than Amazon. Here’s the Catch.
Read moreAmazon Brand Registry Won’t Let You In Without a Trademark
Read moreWhat a Trademark Actually Costs in 2026 (and the Surcharges Nobody Mentions)
Read moreFlorida Has Its Own Trademark Register. Should You Use It?
Read moreYour Trademark Registration Can Die of Neglect
Read moreAn Office Action Isn’t a No. It’s a Three-Month Clock.
Read moreThat Scary “Trademark Deadline” Email Is Probably a Scam
Read moreYour Brand Is Only as Protected as Your Contracts
Read moreHiring a Freelance Designer? Get the Rights in Writing First
Read moreThe Trademark Symbol You Can’t Use Until the USPTO Says So
Read moreWhy Most Refused Trademark Applications Never Stood a Chance
Read moreWhy “Best” Names Make the Worst Trademarks
Read moreDid AI Name Your Brand? Check It Before You Fall in Love
Read moreRegistered? Your Job Now Is Watching the Name
Read moreCan You Trademark a Recipe or a Menu Item Name?
Read moreSomeone Has Your Domain or Instagram Handle. What a Registration Lets You Do
Read moreCo-Founders Splitting Up: Who Keeps the Brand?
Read moreFlorida Annual Reports Are Due May 1. What Happens to Your LLC If You Miss It
Read moreBuying a Business or a Brand? Make Sure the Trademark Comes With It
Read moreLetting Someone Else Use Your Brand Without Losing It
Read moreSomeone Just Filed a Name Close to Yours. Here's Your Window
Read moreGot a Cease-and-Desist Letter? Read This First
Read moreThe USPTO Now Uses AI to Classify Applications. What Changes for You
Read moreFound Someone Using Your Brand Name? Do This Before You Send Anything
Read moreSomeone Used the Name Before You but Never Registered. Who Wins?
Read moreCoaches and Consultants: Your Program Name Can Be a Trademark
Read moreCan You Trademark "St. Pete" Anything? Place Names in Brand Names
Read moreNaming Your Brand in Spanish or Italian? The USPTO Translates It First
Read moreCan You Trademark a Slogan, Catchphrase or Hashtag?
Read moreWhat Counts as Proof You're Using Your Trademark
Read morePlanning a Promo Around the Big Game? Why Ads Don't Say "Super Bowl"
Read moreYour Goods and Services List Decides What You Actually Own
Read moreFiling It Yourself? Where DIY Trademark Applications Go Wrong
Read moreHow Long Does a Trademark Take? What Happens After You File
Read moreOn a Budget? Which Name to Trademark First
Read moreCan You Trademark Your Podcast, YouTube Channel or Newsletter Name?
Read moreCan You Mention a Big Brand in Your Marketing?
Read moreSelling Fan Merch on Etsy? How Trademark Takedowns Work
Read moreMade Your Logo in Canva? Read This Before You File
Read more"Small Business Saturday" Belongs to Someone. How to Use It in Your Promo
Read moreYour Logo on the Front of a T-Shirt May Not Count as a Trademark
Read moreWord Mark or Logo: Which Should You File First?
Read moreCan You Trademark a Name Before You Launch?
Read moreShould the Trademark Be in Your Name or Your LLC's?
Read moreTrademark, Copyright or Patent? Which One Protects What You Made
Read more
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Eight pages, plain English: how strong your name really is, what a clearance search does, the four mistakes self-filers make, and the deadlines that come after you register.