For Brevard County businesses that are already open and selling.
Surf shops, restaurants, charters, tourism businesses, and the contractors and manufacturers around the launch industry. One Florida attorney, one flat fee, from the search to the registration certificate.
I’m a Florida attorney based in St. Pete, and I surf the Space Coast. I work with Brevard businesses by email and phone. Trademarks are federal, so where you are doesn’t change the work.
Each one makes a rename harder.
Space Coast businesses sell to millions of people who live somewhere else. That is exactly when a federal registration matters.
Port Canaveral handled 8,602,047 passenger movements in fiscal 2025, edging out PortMiami for the top spot. Many of those passengers buy a shirt, a meal or a tour on the way.
Tourism had a $4.6 billion economic impact on Brevard in 2023, supporting nearly 46,000 jobs, according to the Space Coast Office of Tourism. A 2019 study found half of overnight visitors stayed in Cocoa Beach.
Kennedy Space Center, Cape Canaveral Space Force Station, L3Harris headquarters in Melbourne, and centers for Collins Aerospace, Northrop Grumman, Embraer, Blue Origin and SpaceX. Manufacturing jobs in Brevard are up 19% since 2001.
Geography and space are the two things everyone here wants in a name. Both come with limits.
In 2019, Orlando International’s operator sued Melbourne’s airport for trademark infringement and false advertising over the name "Orlando Melbourne International Airport." The case settled in 2021, and the Brevard airport became "Melbourne-Orlando International Airport." A bigger city’s name is not free to borrow.
NASA says its insignia, logotype and seal are protected by law and may not be used without permission or to imply endorsement. Its advertising rules bar "NASA approved," "official NASA," and pairing NASA with a brand or product name. "NASA-inspired" is allowed.
In 2022, SpaceX opposed a trademark application for vape products, arguing likelihood of confusion and dilution of SPACEX. The applicant wasn’t local, but the lesson is: a name that leans on a famous space brand invites a fight.
Florida keeps three separate records, and none of them is a federal trademark.
Filing with the Florida Division of Corporations creates the company. It doesn’t check whether anyone else already uses the name as a brand.
Registering a d/b/a lets you do business under another name in Florida. It gives you no exclusive right to that name.
Florida registers marks at the state level, and that protection stops at the state line. A federal registration covers all fifty states from one filing.
Free and low-cost help for the parts of your business that aren’t trademarks.
No-cost consulting, workshops, market research and government contracting help, at the EFSC Cocoa campus by appointment.
Free, confidential mentoring and low-cost training for Brevard County businesses.
Brevard County’s official economic development organization, for businesses locating or expanding here.
Advocacy, events and a member directory, based in Melbourne.
A nonprofit incubator, coworking space and prototyping lab in Melbourne for tech and manufacturing companies.
Free consultations and low-cost workshops through Florida Tech, open to all entrepreneurs on the Space and Treasure Coasts.
One mark is $2,600 flat, plus the $350 USPTO fee per class. Pay once, or in two or three payments. Questions by email are free.
Most Space Coast businesses own more than one mark: the name, the logo, a product line, a location brand. The fee is set by how many marks you protect now. See everything the fee covers.
Your business name, or the one product everyone knows you for.
Or three payments of $950. Plus the $350 USPTO fee per class.
Name plus logo, or name plus tagline.
Or three payments of $1,735. Plus the $350 USPTO fee per class.
A brand with a few core offers, each with a name of its own.
Or three payments of $2,520. Plus the $350 USPTO fee per class.
A suite of products, programs or locations, protected together.
Or three payments of $3,285. Plus the $350 USPTO fee per class.
The whole brand, filed at once.
Or three payments of $4,050. Plus the $350 USPTO fee per class.
Every application Citrus Legal has filed has been approved. Zero refusals so far.
If my written opinion rates your mark low risk and the examiner refuses it anyway, I prepare and file a new application for a new mark at no attorney fee. You pay only the USPTO filing fee.
If the first search comes back high risk, I search one new name at no charge, so you are never stuck paying to find out a name was never available.
Every mark is one flat fee, agreed in writing before any work starts. Procedural Office Actions are included. Nothing arrives as a surprise invoice.
Never a paralegal, never a chatbot. I am Gabrielle Maria Crawford, Esq., founder of Citrus Legal. I run your search myself, write the opinion myself, and handle your filing myself.
Admitted to The Florida Bar. Juris Doctor, University of Miami School of Law. Based in St. Pete. I work with businesses from Titusville and Merritt Island to Cocoa Beach, Melbourne and Palm Bay. Trademarks nationwide under federal law; business contracts in Florida.
Yes, but common words like these protect very little on their own, and the area is full of them. The rest of the name has to do the work. A search shows how crowded your combination is before you print anything.
Not without permission. NASA says its insignia, logotype and seal are protected and can’t be used to imply endorsement, and its advertising rules bar pairing NASA with a brand or product name. "NASA-inspired" is allowed.
Often, yes. Serving visitors from other states, shipping orders or selling online can count as use in commerce. Whether your business qualifies depends on the facts, and I check that before we file.
$2,600 flat for one mark at Citrus Legal: the search, the written opinion, the application and procedural Office Actions through registration. Plus the USPTO’s $350 fee per class. Two marks are $4,950 and three are $7,300.
An LLC registers your company with the State of Florida. It doesn’t give you rights in the name as a brand. A federal trademark registration does, nationwide.
Questions by email are always free. If you want to talk through your situation live, you can book a paid 30-minute consultation.
Start here, or email us first. Either one gets you a straight answer about what to do next.
Email questions are free. Want to talk it through? Book a paid 30-minute consultation. (opens in a new tab)