For Central Florida businesses that are already open and selling.
Restaurants, hospitality and event companies, health practices, and the service businesses around them. One Florida attorney, one flat fee, from the search to the registration certificate.
I’m a Florida attorney based in St. Pete, working with Orlando-area businesses by email and phone. Trademarks are federal, so where you are doesn’t change the work.
Each one makes a rename harder.
Orlando businesses meet more out-of-state customers than almost anyone. A federal registration is what protects a name that travels that far.
Orlando welcomed a record 76.7 million visitors in 2025, including 70.3 million from within the U.S. Every one of them can carry your name home.
The Orlando metro economy passed $200 billion in 2023, growing faster than the U.S. Retail, healthcare, real estate and hospitality made up 44% of it.
About 301,000 people work in leisure and hospitality in the Orlando metro. Restaurants, tours and venues compete on what customers remember: the name.
Some of the most active trademark owners in the country are your neighbors.
Orlando International’s operator opposed Sanford’s airport name and logo in 2016, and the Trademark Trial and Appeal Board found the marks confusingly similar in 2023. A consent judgment in July 2026 ended it, letting Sanford use "Orlando Sanford International Airport." Melbourne’s airport settled its own "Orlando" suit in 2021.
In 2022, Disney and Lucasfilm sued Kissimmee online sellers over knockoff Mickey ears and other goods sold on Etsy, Amazon and social media, after cease-and-desist letters the year before.
In 2011, Universal sued the developers of "I-Walk Orlando" on International Drive, claiming the name was too close to its CITYWALK mark. Names near a theme park get read against the theme park’s.
Florida keeps three separate records, and none of them is a federal trademark.
Filing with the Florida Division of Corporations creates the company. It doesn’t check whether anyone else already uses the name as a brand.
Registering a d/b/a lets you do business under another name in Florida. It gives you no exclusive right to that name.
Florida registers marks at the state level, and that protection stops at the state line. A federal registration covers all fifty states from one filing.
Free and low-cost help for the parts of your business that aren’t trademarks.
Free consulting and seminars for small businesses across eight counties, named the 2026 National SBDC of the Year.
Free volunteer mentoring to start and grow a small business.
Tools, training and space for early-stage companies across seven facilities in Central Florida.
Regional economic development, with data on Orange, Osceola and Seminole counties.
A nonprofit lender offering microloans, small business loans and financial education.
Networking, resources and advocacy for businesses in Winter Park and Osceola County.
One mark is $2,600 flat, plus the $350 USPTO fee per class. Pay once, or in two or three payments. Questions by email are free.
Most Orlando businesses own more than one mark: the name, the logo, a product line, a location brand. The fee is set by how many marks you protect now. See everything the fee covers.
Your business name, or the one product everyone knows you for.
Or three payments of $950. Plus the $350 USPTO fee per class.
Name plus logo, or name plus tagline.
Or three payments of $1,735. Plus the $350 USPTO fee per class.
A brand with a few core offers, each with a name of its own.
Or three payments of $2,520. Plus the $350 USPTO fee per class.
A suite of products, programs or locations, protected together.
Or three payments of $3,285. Plus the $350 USPTO fee per class.
The whole brand, filed at once.
Or three payments of $4,050. Plus the $350 USPTO fee per class.
Every application Citrus Legal has filed has been approved. Zero refusals so far.
If my written opinion rates your mark low risk and the examiner refuses it anyway, I prepare and file a new application for a new mark at no attorney fee. You pay only the USPTO filing fee.
If the first search comes back high risk, I search one new name at no charge, so you are never stuck paying to find out a name was never available.
Every mark is one flat fee, agreed in writing before any work starts. Procedural Office Actions are included. Nothing arrives as a surprise invoice.
Never a paralegal, never a chatbot. I am Gabrielle Maria Crawford, Esq., founder of Citrus Legal. I run your search myself, write the opinion myself, and handle your filing myself.
Admitted to The Florida Bar. Juris Doctor, University of Miami School of Law. Based in St. Pete. I work with businesses across Orange, Seminole and Osceola counties. Trademarks nationwide under federal law; business contracts in Florida.
A city name on its own describes where you are, so it protects very little and can draw objections from businesses that already use it. Anything that suggests a connection to a theme park brand is a bigger risk. The search shows what you would be up against.
Federal trademarks are handled through the USPTO, so you don’t need an attorney in your city. I’m a Florida attorney based in St. Pete and work with Orlando-area businesses by email and phone.
Often, yes. Serving travelers from other states, selling online or shipping across state lines can count as use in commerce. Whether your business qualifies depends on the facts, and I check that before we file.
$2,600 flat for one mark at Citrus Legal: the search, the written opinion, the application and procedural Office Actions through registration. Plus the USPTO’s $350 fee per class. Two marks are $4,950 and three are $7,300.
An LLC registers your company with the State of Florida. It doesn’t give you rights in the name as a brand. A federal trademark registration does, nationwide.
Questions by email are always free. If you want to talk through your situation live, you can book a paid 30-minute consultation.
Start here, or email us first. Either one gets you a straight answer about what to do next.
Email questions are free. Want to talk it through? Book a paid 30-minute consultation. (opens in a new tab)