Your registration doesn’t watch itself.
The USPTO doesn’t tell you when someone files a name close to yours, and nobody tells you when a copycat shows up online.
Monitoring is how you find out while it’s still easy to stop. Watch covers one registered name. Orchard covers a brand with more than one mark.
Pick your coverage
Watch
We keep an eye on the federal register for you.
- New USPTO filings close to your name
- A short report every quarter
- Reminders before every maintenance deadline
Orchard
Ongoing counsel, not just alerts.
- Everything in Watch, for every mark
- Domains and social handles
- Enforcement letters when someone gets close
- Every renewal and maintenance date tracked
- One contract review a month, up to 5 pages
Early is cheap. Late is expensive.
The same conflict costs very different amounts depending on when you catch it.
Before it’s approved
If a similar application is still being examined, a letter of protest can point the examiner to your registration. It is a short filing with its own USPTO fee.
After it’s published
Once a mark is published, stopping it takes an opposition at the Trademark Trial and Appeal Board, which we don’t handle. Catching it before that point is the reason to watch.
Out in the world
Copycats online usually stop with a cease and desist letter or a marketplace complaint, if you act before they build a following.
Your own deadlines
A declaration of use is due between years five and six, and a renewal every ten years. Missing one cancels the registration.
Monitoring questions
Doesn’t the USPTO protect my registration?
It checks new applications against existing marks, but it can approve a name you’d consider too close, and it never polices use online. Enforcement is up to you.
What do I do when the report finds something?
We tell you whether it’s worth acting on and what the options are, from doing nothing to a letter. Acting is always your call.
Do I need monitoring if my name is unusual?
Unusual names are the ones most worth protecting, and copies of them are easier to spot.
Can you monitor a mark you didn’t register?
Yes. Any live federal registration or pending application can be watched.
Go deeper on The Zest.
Know when someone gets close.
Start with one mark, or move your whole brand to Orchard.