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Rocket Lawyer trademark registration: what's included

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Rocket Lawyer's trademark registration includes a conflicting-mark search, an attorney's opinion, application prep and filing, and status tracking, and its trademark page prices it "starting at $400 with a Plus or Pro membership," with USPTO fees on top. Office Action responses cost extra, and the starting price only applies once you're paying for a membership.

I read Rocket Lawyer's trademark page, pricing page and membership page on October 31, 2026. Here's what they say, line by line, and where you'll need to ask.

What Rocket Lawyer says it is

Rocket Lawyer calls itself "a legal technology company that combines personalized AI with trusted attorneys." Its footer says it is not a "lawyer referral service" or a law firm, "does not provide legal representation," and is "not intended as a substitute for an attorney." Legal advice comes through sessions with independent, licensed attorneys in its network.

The trademark page itself says, "Our experienced trademark attorneys help prep and file your trademark application," and its guarantee refers to "Rocket Legal Professional Services" preparing and filing a second application. So the filing work is described as done by attorneys, through a related entity, while the platform describes itself as technology. Before you pay, ask who the attorney on your application will be and what their bar number is. The USPTO tells applicants to ask exactly that of any filing service and to check the number with the state bar.

What the trademark package includes

The trademark page lists:

  • A conflicting-mark search.
  • An attorney's opinion and strategic guidance.
  • Application prep and filing.
  • Tracking.
  • Optional support for responding to notices, for an added fee.

It also says that if the attorney doesn't advise moving forward with your original name, you get a second search and opinion instead. That's a useful feature. A search that comes back badly is the cheapest bad news you'll ever get.

What the page doesn't say: how far the search goes (federal only, or state records and unregistered use too), whether the opinion is in writing, and how many classes the starting price covers. If your brand needs two or three classes, ask for the total before you start.

The membership is part of the price

The trademark service isn't sold as a stand-alone price on the pages I read. The trademark page says the starting price requires a Plus or Pro membership and gives no non-member price. The membership comparison table lists trademark registration as "not included" on the Standard plan.

The pricing page lists three memberships, each billed yearly after a free seven-day trial:

  • Standard: $149 a year.
  • Plus: $249 a year.
  • Pro: $349 a year.

There's a wrinkle. The trademark page says "starting at $400," and the membership page lists trademark registration for Plus and Pro "starting at $350." Both say "starting at," and neither explains the difference, so check the current price on their checkout page. Either way, the real cost of a first trademark is the membership, plus the trademark fee, plus the USPTO fee. Before you start the trial, read the membership terms for how renewal and cancellation work, since the plans bill yearly once the trial ends.

USPTO fees are separate

The trademark page footnote says the price "excludes USPTO fees." The USPTO's base application fee is $350 per class. It adds surcharges in some cases: $100 per class if the application is missing required information, $200 per class if the description of goods or services is written in a free-form box instead of chosen from the USPTO's ID Manual, and $200 per class for each extra 1,000 characters of description. I broke those down in the article on what a trademark costs in 2026.

Office Actions cost extra

The trademark page describes an Office Action as "an often routine request seeking clarification." Some are. A request to add a disclaimer or fix a word in the description is routine. A refusal because your name is too close to a registered mark, or too descriptive of what you sell, is not routine. That takes a written legal argument and evidence.

Rocket Lawyer says you can have a trademark attorney review the notice and prepare a response "for an additional fee," and that prices "start at $79.99 for members." The page doesn't say what that price covers or what a response to a substantive refusal costs. Ask for the price for your kind of refusal before you need it. The USPTO gives you three months to respond to most Office Actions, and an application with no response is abandoned. I explained the two kinds of Office Action in the article on Office Action responses.

The guarantee, read closely

The guarantee reads: "If your first application receives a final refusal, we'll cover Rocket Legal Professional Services' fee to prepare and file a second application." Two things to notice.

First, it covers the professional services fee. It doesn't say it covers the USPTO fee on the second application, and USPTO filing fees generally aren't refunded because a mark was refused.

Second, it applies after a final refusal. Getting to a final refusal usually means an Office Action, a response and a second action. If you paid for responses along the way, those costs are already spent.

Is it a fit?

It can be, especially if you'll use the membership for other legal documents during the year. Rocket Lawyer's package includes things many low-priced services don't advertise, like an attorney's opinion and a second search if the first name doesn't work.

Here's how I'd compare it with anything else on your list:

  1. What's the total for my classes, counting the membership, the trademark fee and the USPTO fee?
  2. Who is the attorney, and what's their bar number?
  3. Does the search look for similar names in state records and unregistered use, not only federal filings?
  4. Is the opinion in writing?
  5. What does a substantive Office Action response cost?

It's worth asking, because representation tends to change outcomes. A study of USPTO data by Deborah Gerhardt and Jon McClanahan found that about 82% of attorney-represented applications were approved for publication, compared with about 60% of applications filed without one. For the same questions applied to another platform, see the article on LegalZoom for trademarks.

How it works here

At Citrus Legal there's no membership. One attorney, me, does the search, the written opinion, the filing and every call. One mark is $2,600 flat, or three payments of $950, covering the search, the opinion, the federal application and procedural Office Actions. The USPTO fee of $350 per class is on top. Every application Citrus Legal has filed so far has been approved. If my opinion rates your mark low risk and the USPTO refuses it, I file a new application at no attorney fee.

If you'd like the whole thing handled by one attorney for one flat fee, start here.

Questions about your name? Email us at hello@citrus.legal, or book a paid 30-minute consultation (opens in a new tab) for advice on your specific situation.

Sources

This article is general information, not legal advice. Reading it does not create an attorney-client relationship.

When you are ready to own it

One mark. One flat fee. One attorney.

The search, the written opinion, the federal application and procedural Office Actions, for $2,600 or three payments of $950. Nothing is filed until you approve the search. If I call your mark low risk and the USPTO refuses it, I file again at no attorney fee.

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