Trademarks Protect Brands That Are Built to Scale

In a digital economy where attention drives revenue, brand recognition becomes one of your most valuable business assets. A trademark secures that recognition, reduces the risk of costly rebrands, and gives you the legal footing to grow without looking over your shoulder.

Who Should Trademark?

Founders at every stage. Early startups. New creators with a spark. Businesses operating for one month or ten years. If your brand carries your reputation, it is an asset worth protecting. A trademark legally locks in that asset so you can expand with confidence.

What Can Be Trademarked?

Anything that makes your brand recognizable. Such as a name, logo, slogan, tagline, signature product line, packaging, course name, podcast name, program name, etc. If it signals who you are to your audience, it is part of your intellectual property portfolio.

When Should I Trademark?

The moment the idea lands. Filing before launch ensures the name is actually available and avoids losing months of work on branding that can’t be used. Already selling for years? It is still not too late. Protection today is always better than the risk of a cease-and-desist tomorrow.

How Do I Trademark?

Begin with a consultation with Gabrielle Crawford at Citrus Legal. During the call, you’ll walk through the full process, review your goals, and determine the best trademark strategy for your brand’s long-term growth.

Why Legendary Brands Have Trademarks

  1. Protect What You’ve Built
    Your brand name, logo, and creative identity are valuable business assets. Without legal protection, anyone can copy or profit from them and you’d have little recourse.

  2. Build Trust and Recognition
    Your trademark is how customers know it’s you. It creates consistency in the marketplace and connects your products or services to your reputation.

  3. Increase Your Business Value
    Trademarks aren’t just protection — they’re property. A registered trademark can raise the value of your business, attract investors, and simplify licensing, franchising, or expansion. It signals that your brand is legitimate, established, and built for growth.

  4. Gain Legal Leverage
    A federal trademark gives you the power to stop imitators, counterfeiters, and online misuse across all 50 states. It allows you to enforce your rights in court and on platforms like Amazon, Etsy, and Instagram. 

Meet the Attorney

Gabrielle Maria Crawford, Managing Attorney


Gabrielle is a creative at heart with a strong instinct for design, storytelling, and aesthetics. She has always been drawn to branding and often jokes she could have gone to school for marketing. Gabrielle began her legal career four years ago in the field of Insurance Litigation, where she saw the costly impact of failing to prepare and protect your interests early on. 

Her legal training, paired with her creative instincts, positions her to understand both the artistic and strategic weight behind a brand. She knows how long it takes to refine an idea, shape a visual identity, and build something that feels true to you. Citrus Legal exists to protect that process.

Why Major Companies Use Attorneys

and Why Your Business Should Too

  1. Because the Details Matter
    A single mistake in your application can cost you months or even your entire brand name. Trademarks involve complex rules, legal classes, and prior-use conflicts that generic filing sites or DIY templates cannot catch. Big brands know that one misstep can lead to a public rebrand or lawsuit, so they hire attorneys to get it right the first time.

  2. Because Strategy Comes Before Filing
    Filing is the last step, not the first. Attorneys analyze your brand’s future, including how you will grow, expand, and license, then design protection that scales with you. Without that strategy, you may secure a registration that fails to cover your core products or leaves gaps competitors can exploit.

  3. Because Searches Aren’t Simple
    Online searches only scratch the surface. An attorney performs a comprehensive clearance review, looking at confusingly similar marks, sound-alikes, and visual similarities that automated systems miss. That is how major companies avoid rejection letters and legal disputes before they start.

  4. Because Protection Doesn’t End at Registration
    A trademark is a living asset that needs monitoring and enforcement. Attorneys handle office actions, infringement notices, and counterfeit takedowns, the kinds of issues that overwhelm DIY filers. Big brands do not wait for a problem; they prevent it.

  5. Because It’s an Investment, Not an Expense
    The world’s most recognizable names protect their intellectual property with lawyers because they understand the value of certainty. You are building a brand meant to last, and legal protection is not the place to cut corners. Citrus Legal brings that same level of precision and foresight to every entrepreneur who is ready to protect what they have built.

The Clients We Serve

  • Spiritual Practitioners

  • Pilates Instructors and Studios

  • Designers, creatives, revolutionaries, and founders building culture-shifting brands

  • Apparel Brands

  • Wellness Brands

  • Fashion Designers

  • Business Coaches

The Citrus Process

  • Get clarity on the trademark process and ask everything you need to feel confident about your next move.

  • We review the landscape to evaluate risk, conflicts, and the overall strength of your mark. If we advise that your mark is high risk we will do a complimentary second search.

  • We prepare and file the application, manage USPTO correspondence, and handle routine office actions.

  • Your mark enters the public record. If no one objects, it moves toward registration.

  • We do not leave you high and dry! We will tell you how and when to renew your trademark registration. We take care of the required filings to keep your rights active and enforceable.

Ready When You Are

We are ready when you are. If you still have questions, book a consultation. Start your consultation and protect the brand you’re building.

I'm Ready